Elettrocanali is proud to announce the launch of a digital innovation PIM (Product Information Manager) project aimed at delivering the best product experience across all sales channels to its customers and partners.
The DXP-Pimcore platform will be introduced in collaboration with GMDE, a leader in digital content management platforms, which will ensure operational efficiency, process accuracy, and continuous improvement of the customer experience.
“Thanks to the new Product Information Manager (PIM) solution,” says Giorgio Carrara, brand marketing director , “we will also be able to provide our distributors with theentire catalog of products in BMEcat-ETIM standard format, which will provide greater efficiency in processing data. The digitization of the information flow will strengthen our market presence, while increasing the quality of our service and making our operational processes more efficient.”
This process will also enable Elettrocanali to centralize and optimize the management of product data, ensuring that information is always up-to-date and uniform across all sales and communication channels. This will also enable the development of increasingly technical and information-rich printed communication tools useful to installers.
